Do we underestimate the importance of writing in the workplace? Do we understand the importance of generating clear, concise, correct, and customer-focused communication? We have become a society trained by our electronic gadgets (cell phones, wireless laptops, texting, instant messag

Does poor writing really affect the bottom line, and should companies be concerned if their employees cannot write well? There is evidence to show how poor writing skills can adversely affect: Employee Morale Profitability Liability Employee Morale – Poor communication affects an em

7 Steps of Successful Account Planning This conceptual article applies to Sales Practices, Sales Professionals, Account Representatives, and Sales Managers. The article answers the following questions: What is account planning? What is strategic account planning? What is account devel

Preparing and Delivering Sales Presentations This best practice article applies to Sales Representatives. The article answers the following questions: Why should I pursue this practice? What is a typical profile of the consumer? Will the Customer develop a short list of vendors or sol

Communication and Feedback This article answers the following questions: Why should I pursue this practice? What is a typical profile of the customer? What can I do to prevent communication breakdowns? How can I increase communication success? How can I show that I’m really listenin

This conceptual article applies to Sales Practices, Sales Professionals, and Account Representatives. The article answers the following questions: * What is an issue? * What is a motivator? * What is a hot button? * What is a gap? * How do I identify potential issues, motivators, and

Business and technical writing are more similar than they are different. Both share the purpose of communicating messages that are designed to help readers make well thought-out decisions and take appropriate action. This is in contrast to creative writing that may have no function ot

Shipley Associates is pleased to have supported a winning proposal with Lockheed Martin Maritime Systems and Sensors (MS2), in Seabrook, MD – an Aegis OEM. Lockheed announced that they were awarded a Surface Combat Systems Training Support contract from the Naval Surface Warfare

Shipley Associates is pleased to have provided proposal design and development support for two winning AT&T proposals associated with NETWORX. On May 31, 2007, AT&T won Enterprise valued at approximately $20 Billion. The other proposal, Universal, was awarded on March 29, 2007

A team led by L-3 Communications Holdings Inc., using an airplane built by Italy’s Fanmeccanica SpA, signed a contract to build a small cargo plane for the Army and Air Force in a program whose value could exceed $6 Billion.